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Each month, more attacks are launched with the aim of making web usersbelieve that they are communicating with a trusted entity which compels them toshare their personal, financial information. Phishing costs Internet usersbillions of dollars every year. Researchers at Carnegie Mellon University (CMU)created an anti-phishing landing page supported by Anti-Phishing Working Group(APWG) with the aim to train users on how to prevent themselves from phishingattacks. It is used by financial institutions, phish site take down vendors,government organizations, and online merchants. When a potential victim clickson a phishing link that has been taken down, he / she is redirected to thelanding page. In this paper, we present the comparative analysis on twodatasets that we obtained from APWG's landing page log files; one, fromSeptember 7, 2008 - November 11, 2009, and other from January 1, 2014 - April30, 2014. We found that the landing page has been successful in training usersagainst phishing. Forty six percent users clicked lesser number of phishingURLs from January 2014 to April 2014 which shows that training from the landingpage helped users not to fall for phishing attacks. Our analysis shows thatphishers have started to modify their techniques by creating more legitimatelooking URLs and buying large number of domains to increase their activity. Weobserved that phishers are exploiting ICANN accredited registrars to launchtheir attacks even after strict surveillance. We saw that phishers are tryingto exploit free subdomain registration services to carry out attacks. In thispaper, we also compared the phishing e-mails used by phishers to lure victimsin 2008 and 2014. We found that the phishing e-mails have changed considerablyover time. Phishers have adopted new techniques like sending promotionale-mails and emotionally targeting users in clicking phishing URLs.

Emerging Phishing Trends and Effectiveness of the Anti-Phishing Landing Page