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Assessing political conversations in social media requires a deeperunderstanding of the underlying practices and styles that drive theseconversations. In this paper, we present a computational approach for assessingonline conversational practices of political parties. Following a deductiveapproach, we devise a number of quantitative measures from a discussion oftheoretical constructs in sociological theory. The resulting measures makedifferent - mostly qualitative - aspects of online conversational practicesamenable to computation. We evaluate our computational approach by applying itin a case study. In particular, we study online conversational practices ofGerman politicians on Twitter during the German federal election 2013. We findthat political parties share some interesting patterns of behavior, but alsoexhibit some unique and interesting idiosyncrasies. Our work sheds light on (i)how complex cultural phenomena such as online conversational practices areamenable to quantification and (ii) the way social media such as Twitter areutilized by political parties.

When Politicians Talk: Assessing Online Conversational Practices of Political Parties on Twitter