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The study aims to identify the possibilities offered by academic studies inCuba for the training of information professionals as marketing managers. Atheoretical analysis is conducted of the basic functions of marketing and itsinformation dimension, the specific features of the work of the marketingmanager, and the competencies developed by Curriculum D in information sciencegraduates in the Cuban context. Based on the analysis of curricular contentsand interviews with ten information professionals working as marketingmanagers, determination was made of some indispensable competencies whichshould be developed during the training and later on during service practice.

El egresado de la carrera Ciencias de la Informaci\'on y su inserci\'on en la gesti\'on de mercadotecnia