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We outline the rationale and preliminary results of using the state contextproperty (SCOP) formalism, originally developed as a generalization of quantummechanics, to describe the contextual manner in which concepts are evoked, usedand combined to generate meaning. The quantum formalism was developed to copewith problems arising in the description of (i) the measurement process, and(ii) the generation of new states with new properties when particles becomeentangled. Similar problems arising with concepts motivated the formaltreatment introduced here. Concepts are viewed not as fixed representations,but entities existing in states of potentiality that require interaction with acontext-a stimulus or another concept-to 'collapse' to an instantiated form(e.g. exemplar, prototype, or other possibly imaginary instance). The stimulussituation plays the role of the measurement in physics, acting as context thatinduces a change of the cognitive state from superposition state to collapsedstate. The collapsed state is more likely to consist of a conjunction ofconcepts for associative than analytic thought because more stimulus or conceptproperties take part in the collapse. We provide two contextual measures ofconceptual distance-one using collapse probabilities and the other weightedproperties-and show how they can be applied to conjunctions using the pet fishproblem.

Contextualizing concepts using a mathematical generalization of the quantum formalism