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Pinterest is an image-based online social network, which was launched in theyear 2010 and has gained a lot of traction, ever since. Within 3 years,Pinterest has attained 48.7 million unique users. This stupendous growth makesit interesting to study Pinterest, and gives rise to multiple questions aboutit's users, and content. We characterized Pinterest on the basis of large scalecrawls of 3.3 million user profiles, and 58.8 million pins. In particular, weexplored various attributes of users, pins, boards, pin sources, and userlocations, in detail and performed topical analysis of user generated textualcontent. The characterization revealed most prominent topics among users andpins, top image sources, and geographical distribution of users on Pinterest.We then investigated this social network from a privacy and securitystandpoint, and found traces of malware in the form of pin sources. Instancesof Personally Identifiable Information (PII) leakage were also discovered inthe form of phone numbers, BBM (Blackberry Messenger) pins, and emailaddresses. Further, our analysis demonstrated how Pinterest is a potentialvenue for copyright infringement, by showing that almost half of the imagesshared on Pinterest go uncredited. To the best of our knowledge, this is thefirst attempt to characterize Pinterest at such a large scale.

The Pin-Bang Theory: Discovering The Pinterest World