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Changes in the UK electricity market, particularly with the roll out of smartmeters, will provide greatly increased opportunities for initiatives intendedto change households' electricity usage patterns for the benefit of the overallsystem. Users show differences in their regular behaviours and clusteringhouseholds into similar groupings based on this variability provides forefficient targeting of initiatives. Those people who are stuck into a regularpattern of activity may be the least receptive to an initiative to changebehaviour. A sample of 180 households from the UK are clustered into fourgroups as an initial test of the concept and useful, actionable groupings arefound.

Finding the creatures of habit; Clustering households based on their flexibility in using electricity