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Changes in the UK electricity market mean that domestic users will berequired to modify their usage behaviour in order that supplies can bemaintained. Clustering allows usage profiles collected at the household levelto be clustered into groups and assigned a stereotypical profile which can beused to target marketing campaigns. Fuzzy C Means clustering extends this byallowing each household to be a member of many groups and hence provides theopportunity to make personalised offers to the household dependent on theirdegree of membership of each group. In addition, feedback can be provided onhow user's changing behaviour is moving them towards more "green" or costeffective stereotypical usage.

Creating Personalised Energy Plans. From Groups to Individuals using Fuzzy C Means Clustering