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The problem of destination accessibility is a vital concern in thesustainable tourism development in the emerging regions due to the increasingnumbers of tourism business growth in the recent times. Tourism is one of thepotential foreign exchange earning sectors, which place sustainability as oneof the main success metrics for benchmarking the overall development of theindustry. On the other hand, there are several destinations, which areinaccessible to tourists due to several reasons. Underutilization of potentialdestinations in both pre purchase and consumption stages is a strategicdisadvantage for emerging countries on leading their tourism industry towardssustainability. This research embarks on a content analysis of second lifebased tourism groups and places. Requirement of a virtual world model toincrease the destination accessibility of tourism products has been outlined.The model has to be designed with visual and auditory experience to tourists.The model is expected to enhance the accessibility of destinations for users ofdifferent categories.

Enhancing Tourism Destination Accessibility in Developing Countries through Virtual Worlds