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The exclusive decay mode B ->K*ll has become one of the key players in thesearch for New Physics in flavor. An increasing number of observables are beingstudied experimentally, and with increasing precision. Its theoreticaldescription is well under control, and an interesting set of clean observableshave been identified, reducing further the theoretical uncertainties.Model-independent analyses show that in the near future this mode will eitherreveal NP through a pattern of correlated deviations from the SM, or pose verystringent constraints on radiative and semileptonic operators.

B ->K*ll: The New Frontier of New Physics searches in Flavor