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Many online video websites provide the shortcut links to facilitate the videosharing to other websites especially to the online social networks (OSNs). Suchvideo sharing behavior greatly changes the interplays between the two types ofwebsites. For example, users in OSNs may watch and re-share videos shared bytheir friends from online video websites, and this can also boost thepopularity of videos in online video websites and attract more people to watchand share them. Characterizing these interplays can provide great insights forunderstanding the relationships among online video websites, OSNs, ISPs and soon. In this paper we conduct empirical experiments to study the interplaysbetween video sharing websites and OSNs using three totally different datasources: online video websites, OSNs, and campus network traffic. We find that,a) there are many factors that can affect the external sharing probability ofvideos in online video websites. b) The popularity of a video itself in onlinevideo websites can greatly impact on its popularity in OSNs. Videos in Renren,Qzone (the top two most popular Chinese OSNs) usually attract more viewers thanin Sina and Tencent Weibo (the top two most popular Chinese microblogs), whichindicates the different natures of the two kinds of OSNs. c) The analysis basedon real traffic data illustrates that 10\% of video flows are related to OSNs,and they account for 25\% of traffic generated by all videos.

A Peep on the Interplays between Online Video Websites and Online Social Networks