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This research explores the accessibility issues with regard to the e-commercewebsites in developing countries, through a study of Sri Lankan hotel websites.A web survey and a web content analysis were conducted as the methods to elicitdata on web accessibility. Factors preventing accessibility were hypothesizedas an initial experiment. Affecting design elements are identified through webcontent analysis, the results of which are utilized to develop specificimplications for improving web accessibility. The hypothesis tests show thatthere is no significant correlation between accessibility and geographical oreconomic factors. However, physical impairments of users have a considerableinfluence on the accessibility of web page user interface if it has beendesigned without full consideration of the needs of all users. Especially,visual and mobility impaired users experience poor accessibility. Poorreadability and less navigable page designs are two observable issues, whichpose threats to accessibility. The lack of conformance to W3C accessibilityguidelines and the poor design process are the specific shortcomings whichreduce the overall accessibility. Guidelines aim to improve the accessibilityof sites with a strategic focus. Further enhancements are suggested withadherence to principles, user centered design and developing customizable webportals compatible for connections with differing speeds. Re-ordering searchresults has been suggested as one of the finest step towards making the webcontent accessible for users with differing needs. A need for developing newdesign models for differencing user groups and implementing web accessibilitystrategy are emphasized as vital steps towards effective informationdissemination via e-commerce websites in the developing countries.

Implications for Improving Accessibility to E-Commerce Websites in Developing Countries - A Study of Hotel Websites