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This research explores the accessibility issues with regard to the e-commercewebsites in developing countries, through a subjective study of Sri Lankanhotel websites. A web survey and a web content analysis were conducted as themethods to elicit data on web accessibility. Factors preventing accessibilitywere hypothesized as an initial experiment. Hazardous design elements areidentified through web content analysis, the results of which are utilized todevelop specific implications for improving web accessibility. The hypothesistests show that there is no significant correlation between accessibility andgeographical or economic factors. However, physical impairments of users have aconsiderable influence on the accessibility. Especially, visual and mobilityimpaired users experience poor accessibility. Poor readability and lessnavigable page designs are two observable issues, which pose threats toaccessibility. The lack of conformance to W3C accessibility guidelines and thepoor design process are the specific shortcomings which reduce the overallaccessibility. Guidelines aim to improve the accessibility of sites with astrategic focus. Further enhancements are suggested with adherence toprinciples and user centered design and developing customizable web portalscompatible for connections with differing speeds. A need for developing newdesign models for differencing user groups and implementing web accessibilitystrategy are emphasized as vital steps towards effective informationdissemination via e-commerce websites in the developing countries.

Implications for Improving Accessibility to E-Commerce Websites in Developing Countries: A Subjective Study of Sri Lankan Hotel Websites