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The "social-networking revolution" of late (e.g., with the advent of socialmedia, Facebook, and the like) has been propelling the crusade to elucidate theembedded networks that underlie economic activity. An unexampled synthesis ofnetwork science and economics uncovers how the web of human interactionsspurred by familiarity and similarity could potentially induce the ups anddowns ever so common to our economy. Zeroing in on the million-strong globalindustry known as multi-level marketing, this study finds that such asocially-powered enterprise can only work stably through discrimination aboutwho to make entrepreneurial connections with.

Critical network effect induces business oscillations in multi-level marketing systems