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The World Wide Web is a popular and interactive medium to distributeinformation in this scenario. The web is huge, diverse, ever changing, widelydisseminated global information service center. We are familiar with terms likee-commerce, e-governance, e-market, e-finance, e-learning, e-banking etc. foran organization it is new challenge to maintain direct contact with customersbecause of the rapid growth in e-commerce, e-publishing and electronic servicedelivery. To deal with this there is need of intelligent marketing strategiesand CRM (customer relationship management) i.e. the effective way ofintegrating enterprise applications in real time. Web mining is the vast fieldthat helps to understand various concepts of different fields. Web usage miningtechniques are attempted to reason about different materialized issues ofBusiness Intelligence which include marketing expertise as domain knowledge andare specifically designed for electronic commerce purposes. To this end, thechapter provides an introduction to the field of Web mining and examinesexisting as well as potential Web mining applications applicable for differentbusiness function, like marketing, human resources, and fiscal administration.Suggestions for improving information technology infrastructure are made, whichcan help businesses interested in Web mining hit the ground running.

Business Intelligence: A Rapidly Growing Option through Web Mining