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The measurements of heavy quarkonium suppression at RHIC and LHC urge theoryto develop intuitive as well as quantitative methods for the description of$Q\bar{Q}$ melting in the quark-gluon plasma. Here I will present a briefsketch on the effective field theory strategies underlying the definition ofthe heavy quark static potential and report on two recent advances in theextraction and interpretation of such a potential. On the one side, progresshas been made in obtaining its values from lattice QCD, which promises to makepossible investigating its real and imaginary part non-perturbatively. On theother side, the existence of an imaginary part emphasizes the dynamical natureof the melting process and invites us to make a direct connection to theframework of open quantum systems.

Heavy Quarkonium in the Quark Gluon Plasma from Effective Field Theories and Potentials