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The purpose of this study was to provide insights into the eBook market inChina through case studies on eBook companies and a survey research withindividual eBook users. The information from three companies, Beijing SuperstarElectric Company, Beijing Founder APABI Technology Limited, and Beijing SursenElectronic Technology Company Limited, showed that the B2B market has beendeveloped due to the huge requirement from organization customers, universitieslibraries in particularly, and the B2C market is still immature. Theinformation from interviews and relative data revealed that both Superstar andSursen have serious copyright infringement which is an important problemimpeding the further development of the eBook market. The questionnaireexplored awareness, purchase, reading and other experiences of eBook end-users.Questions indicated that readers were attracted by the technical advantagesincluding costless to copy, easy to transfer, searchable and easy to store, butdid not want to pay for eBooks. Because the computers, especially desktop PCs,were the main device for reading and the CRT displays were massive used whilethere were few dedicated reading device in the market, many eBook end-usersstill preferred to read extended passages of text on papers rather thanscreens. Today the copyrights issue, user acceptance and the reading device arethree significant obstacles for eBook industry in China.

Developments and Obstacles in Chinese eBook Market