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I reflect on the statistical methods of the Christakis-Fowler studies onnetwork-based contagion of traits by checking the sensitivity of these kinds ofresults to various alternate specifications and generative mechanisms. Despitethe honest efforts of all involved, I remain pessimistic about establishingwhether binary health outcomes or product adoptions are contagious if theevidence comes from simultaneously observed data.

The Social Contagion Hypothesis: Comment on "Social Contagion Theory: Examining Dynamic Social Networks and Human Behavior"