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Did celebrity last longer in 1929, 1992 or 2009? We investigate thephenomenon of fame by mining a collection of news articles that spans thetwentieth century, and also perform a side study on a collection of blog postsfrom the last 10 years. By analyzing mentions of personal names, we measureeach person's time in the spotlight, using two simple metrics that evaluate,roughly, the duration of a single news story about a person, and the overallduration of public interest in a person. We watched the distribution evolvefrom 1895 to 2010, expecting to find significantly shortening fame durations,per the much popularly bemoaned shortening of society's attention spans andquickening of media's news cycles. Instead, we conclusively demonstrate that,through many decades of rapid technological and societal change, through theappearance of Twitter, communication satellites, and the Internet, famedurations did not decrease, neither for the typical case nor for the extremelyfamous, with the last statistically significant fame duration decreases comingin the early 20th century, perhaps from the spread of telegraphy and telephony.Furthermore, while median fame durations stayed persistently constant, for themost famous of the famous, as measured by either volume or duration of mediaattention, fame durations have actually trended gently upward since the 1940s,with statistically significant increases on 40-year timescales. Similar studieshave been done with much shorter timescales specifically in the context ofinformation spreading on Twitter and similar social networking sites. To thebest of our knowledge, this is the first massive scale study of this naturethat spans over a century of archived data, thereby allowing us to trackchanges across decades.

Your Two Weeks of Fame and Your Grandmother's