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A step-to-step introduction is provided on how to generate a semantic mapfrom a collection of messages (full texts, paragraphs or statements) usingfreely available software and/or SPSS for the relevant statistics and thevisualization. The techniques are discussed in the various theoretical contextsof (i) linguistics (e.g., Latent Semantic Analysis), (ii) sociocybernetics andsocial systems theory (e.g., the communication of meaning), and (iii)communication studies (e.g., framing and agenda-setting). We distinguishbetween the communication of information in the network space (social networkanalysis) and the communication of meaning in the vector space. The vectorspace can be considered a generated as an architecture by the network ofrelations in the network space; words are then not only related, but alsopositioned. These positions are expected rather than observed and therefore onecan communicate meaning. Knowledge can be generated when these meanings canrecursively be communicated and therefore also further codified.

Visualization and Analysis of Frames in Collections of Messages: Content Analysis and the Measurement of Meaning