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Data mining is a new concept & an exploration and analysis of large datasets, in order to discover meaningful patterns and rules. Many organizationsare now using the data mining techniques to find out meaningful patterns fromthe database. The present paper studies how data mining techniques can be applyto the large database. These data mining techniques give certain behavioralpattern from the database. The results which come after analysis of thedatabase are useful for organization. This paper examines the result afterapplying association rule mining technique, rule induction technique andApriori algorithm. These techniques are applied to the database of shoppingmall. Market basket analysis is performing by the above mentioned techniquesand some important results are found such as buying behavior.

Application of Data Mining Techniques to a Selected Business Organisation with Special Reference to Buying Behaviour