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One major function of social networks (e.g., massive online social networks)is the dissemination of information, such as scientific knowledge, news, andrumors. Information can be propagated by the users of the network via naturalconnections in written, oral or electronic form. The information passing from asender to receivers and back (in the form of comments) involves all of theactors considering their knowledge, trust, and popularity, which shape theirpublishing and commenting strategies. To understand such human aspects of theinformation dissemination, we propose a game theoretical model of a one-wayinformation forwarding and feedback mechanism in a star-shaped social networkthat takes into account the personalities of the communicating actors.

A Game Theoretical Approach to Broadcast Information Diffusion in Social Networks