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The goal of this study is to determine which strategic model, either IO orRBV, allows firms to generate the highest performance on a competitive market.Contrasting with classical studies that mobilize analyses as VARCOMP, we deploya multi-agent system simulating the behavior of firms adopting RBV or IOstrategic models. For an equivalent proportion of both strategic orientations,we study the instant and total performances of the firms on hypercompetitivemarkets. We show that the performance of best-performing IO firms, measured bythe ROA, is higher in the short term, but that RBV firms obtain an averagehigher sustained performance, in the long term. Moreover, when they are incompetition with IO firms on a highly profitable and competitive market, RBVfirms which dare to enter such markets obtained generally the highestperformance.

If Entry Strategy and Money go Together, What is the Right Side of the Coin?