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The LHCb experiment has the potential, during the 2010-11 run, to observe therare decay $B^0_s\to \mu^+\mu^-$ or improve significantly its exclusion limits.This study will provide very sensitive probes of New Physics (NP) effects. Highsensitivity to NP contributions is also achieved by measuring photonpolarization by performing a time dependent analysis of $B^0_s \to \phi\gamma$,and by an angular study of the decay $B^0_d \to K^{*0}\mu^+\mu^-$. Preparationsfor these analyses are presented and studies shown of how existing data, forexample prompt $J/\psi$ events, can be used to validate the analysis strategy.

Search for New Physics with Rare Heavy Flavour Decays at LHCb