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I overview the hadronic input for the exclusive flavour-changingneutral-current $B$-decays with a vector ($V=K^*,\rho$) or pseudoscalar($P=K,\pi$) meson in the final state. After presenting the current status of$B\to P,V$ form factors, I discuss the estimate of the charm-loop effect in$B\to K^{(*)} \ell^+\ell^-$ and $B\to K^* \gamma$.

Form Factors and Long-Distance Effects in $B\to V(P) \ell^+\ell^-$ and $B\to V \gamma$