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We describe an informal methodology for developing on-line applications,which is, to some extent, complementary to the Web 2.0 aspects of webdevelopment. The presented methodology is suitable for developing low-cost andnon-cost web sites targeted at medium-sized communities. We present basicbuilding blocks used in the described strategy. To achieve a betterunderstanding of the discussed concepts we comment on their application duringthe realization of two web projects. We focus on the role of community-drivendevelopment, which is crucial for projects of the discussed type.

Design-on-demand or how to create a target-oriented social web-site