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Mobile Communication marketplace has stressed that "content is king" eversince the initial footsteps for Next Generation Networks like 3G, 3GPP, IPMultimedia subsystem (IMS) services. However, many carriers and contentproviders have struggled to drive revenue for content services, primarily dueto current limitations of certain types of desirable content offerings,simplistic billing models, and the inability to support flexible pricing,charging and settlement. Unlike wire line carriers, wireless carriers have alimit to the volume of traffic they can carry, bounded by the finite wirelessspectrum. Event based services like calling, conferencing etc., only perceivecharge per event, while the Content based charging system attracts MobileNetwork Operators (MNOs) to maximize service delivery to customer and achievebest ARPU. With the Next Generation Networks, the number of data relatedservices that can be offered, is increased significantly. The wireless carrierwill be able to move from offering wireless telecommunications services tooffering wireless telecommunication services plus a number of personalizedValue Added Services like news, games, video broadcasts, or multimediamessaging service (MMS) through the network. The next generation Content BasedBilling systems allow the operators to maximize their revenues from suchservices. These systems will enable operators to offer and bill forapplication-based and content-based services, rather than for just bytes ofdata. Therefore, the wireless business focus is no longer on infrastructurebuild-outs but on customer retention and increased average revenue per customer(ARPU). The mobile operator generates new revenues, strengthens brand value,and differentiates its service to attract and retain customers.

Providing content based billing architecture over Next Generation Network