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The theory of gravity has undergone somewhat of a revolution lately. Gravityis no longer a fundamental force it seems, but rather an effect of holographicentropy. Building on the works by Jacobsson, Padmanabhan and Verlinde we reviewthe concept of Newtonian gravity as an entropic force and discuss a possiblegeneral action approach to Verlinde's theory. We also discuss some openproblems and future prospects of Verlinde's approach.

Action in the Entropic Revolution of Newtonian Gravity