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Auto ID technologies such RFID are more and more commonly used in industryand in distribution. Human are identify thanks to this technology, too. A lotof people have highlighted ethic problems relative to their utilization. Thispaper present first RFID technology, then it presents their opportunities inbusiness and industry. In a second part, the paper highlights some ethicproblems leading to a necessary standardization and regulation.

RFID et nouvelles technologies de communication; enjeux \'economiques  incontournables et probl\`emes d'\'ethique RFID and new communication  technologies - economic challenges and ethic problems