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This research aims to (a) identify the current competencies of graduate SMK BM (Vocational High School majority in Business and Management) (b) identify the competencies of manpower (SMK graduates) required DUDI (workplace) (c) recognize the constraints that occur in order to link and match between Vocational School and DUDI (d) to recommend strategies to increase the competence of graduates based DUDI needed. The approach used in this research is qualitative methods with the focus of the research is What competences needed by the DUDI in Semarang in business area at services and retail to meet the Link and Match between Vocational School and Workplace (DUDI). The results of this research is the first, the competence of SMK graduates needs for workplace are KSAO (Knowledge, Skill, Attitude and Other). Second, the mechanism of DUDI in determining the competence of graduates who are accepted to work in his place based on the the principle of management, therefore, in determining the needs of competence will be based on management strategies. Third, the internal condition of the DUDI likes such as financial, productivity, workload, and efficiency also influences in the process of determining competence needed for DUDI in Semarang. While the external environment that influences include technology development, customer satisfaction and environmental needs, as well as competitors. Fourth, the competence of SMK graduates be provided using PSG (dual education system) to meet the national competence employment standards in Indonesia. Fith factors that influence SMK in shaping the graduate competences is the entire educational components system. Sixth, the constraints in the realization of the competence can be specified as follows: (1) infrastructure and facilities; (2) relationship with DUDI; (3) the curriculum development; and (4) Test Practice competence. Seventh, the involvement of stakeholders in support of link and match need change agent as a bridge between SMK and (DUDI) Keyword: the competence of Graduates SMK (Vocational School), Competence of DUDI, Link and Match

iosr journal of research and method in education

Strategy Of Increasing The Competence Of Graduates Of Vocational High School (SMK) Majoring In Business And Management Based Business And Industrialized