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This research tend to evaluate the marketing strategies make use of by Coca Cola Company in Overseas market particularly Nigeria. The four (4) basic marketing strategies which are commonly called the 4ps which denote price, product, promotion and place are exceedingly used by Coca Cola Company in Nigeria. Coca Cola Company strategy of sales was price penetration where low price are charged and the company attends large market as possible. Unlike price skimming where higher price are charged. Product strategy was strongly applied such as the modification of its product as well as after sales services which all help to facilitate the marketing of the product. Promotion strategy which includes the sales promotion, technological change and advertisement were all used by coca cola Company in the marketing of its product in Nigeria. Finally place strategy which involve selection of distribution channels, transport arrangement etc which are very essential to the corporation was used. For example coca cola Company have twelve (12) factory plants, sixty (60) depots and over four hundred thousand (400,000) dealers or retailers of coca cola product in Nigeria.

An evaluation of marketing strategies undertaken by Coca Cola Company as a multinational corporation in Nigeria