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The aim of this mixed method study was to identify factors that influence the growth of women owned businesses. It was a case study of one organisation in the Johannesburg area of South Africa.A sample size of 20 women was purposively selected from the 210 trained women entrepreneurs in the organization’s data base. It employed a closed ended-questionnaire and focus group discussion to collect the data. Two focus group discussions were held with the 20 women entrepreneurs and who also completed a questionnaire consisting of closed ended questions on issues considered pertinent to the study. Data were then analysed thematically with the emerging themes being clustered into super ordinate themes that formed the basis of the discussion of findings in the study. The study established that the potential to grow for women’s businesses is limited by factors such as the regulatory environment, inaccess to finance, unavailability of working space and lack of adequately packaged business development services. On internal factors influencing business growth the study found out those personal characteristics, values, beliefs and abilities had an influence on the business growth. The study concluded that the external and internal environments have an influence on business growth especially for women. Further to this, it also emerged that the women’s lack of entrepreneur capabilities and their poor exposure due to patriarchy influence the way they interpret their business environment and business growth. The study thus recommended stepping up women capacity development programmes targeted at building sound entrepreneurship

An Investigation into Factors Inhibiting the Growth of WomenOwned Businesses: A Case Study of Hand in Hand, South Africa, Johannesburg