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Y-generation as Millennium consumers with different expectations should be informed about the points of interest and wishes of their travels and services should be provided according to their needs. Therefore, efforts have been made to reveal the travel service quality determinants of Y-generation and to reveal and review these determinants in terms of demographic variables. For this purpose, a questionnaire was applied to the 425 tourism students of Y-generation studying at Kırklareli University Faculty of Tourism. SPSS 22.0 was used for analysis of the obtained data. In the analysis of the data, descriptive statistics, Factor Analysis, T-Test and ANOVA analyzes were used. The travel service quality determinants of the Y-generation have been revealed as "Attitude and Behavior of the Personnel", "Physical Qualities of the Bus", "Technology Usage", "Ticket Sale Transactions and Punctuality", "Supporting Services", "Facilitating Services" and "Stopovers". Suggestions had been developed for destination management organizations and the travel agencies.

Service Quality Determinants in Highway Travel Services: A Research on Y-Generation