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Investment decision is of great significance as the process involves taking of risk for an anticipated return, stock market being highly volatile and unpredictable investors have to be careful in analyzing the market trend before committing their finds. Investors are inflamed by their own analysis and judgement of the stock market and the particular company whose shares are quoted on the stock market. Self analysis based on own judgement and experience and Brokers or friends who are involved in the investment and the media reports and reviews of stock market trends and the experts who have special knowledge about the stock market are the three sources of guidance for the investors in taking their investment decision. Preference for the self decision and advice of brokers has been indicial in case of investors with graduate and post -graduate level of education. However, investors with agricultural background have relied more on brokers, media analysis and experts option. Investors from business and employees have preferred their own decision and advice of brokers and friends. The general trend of investors' found from the study indicates that any are not heavily dependent on one source of stock market analysis in deciding their investment of time.

“Stock Market Analysis and Investment Decision Making”-A Case Study Of Investors in North Karnataka Region