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Entrepreneurs believe that they operate in a highly competitive environment. Identifying and focusing on the distinctive competencies of an entrepreneur becomes imperative to achieve dramatic marked advantage over competitors. The purpose of this paper therefore is to x-ray factors most inherent in an individual commitment to becoming an entrepreneur, the choice of goods and services to offer (industry choice and market), entrepreneurial competencies (skills) which involves ability to identify a suitable virgin operational position in existing markets, the mental skill to fashion out new markets, and the talent to quickly exploit the new opportunities. These competencies have become indispensable by dint of stiff competition among firms in industries and the ultimate desire for goods and services from outside national boundaries than home made. The sample size of the study consisted of 80 entrepreneurs drawn from 5 subjectively selected small and medium scale enterprises in Rivers State, namely, servicing, retailing, transportation, manufacturing, and insurance. Data for the study were obtained through the administration of questionnaire and the use of personal interview method. Findings from the study revealed fear of entrepreneurial failures as a result of polarized entrepreneurial educational training on the basic entrepreneurial concepts and their effects on building entrepreneurial confidence. It also revealed the effects of lack of priority attention on adequate infrastructural development as major factors influencing attitudes of individuals to engage in entrepreneurial venture. It was therefore concluded that entrepreneurs should take initiative whenever circumstances demand it to take advantage of external trends that have the potentials of affecting market demands in order to gain competitive advantage over rivalries.

Distinctive Entrepreneurial Competencies For Competitive Advantage For Entrepreneurs In Rivers State