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Today India ranks the tenth-largest economy in the world by nominal GDP and the third-largest by purchasing power parity (PPP).The economy reported GDP growth around 4.7% for the 2011-12 fiscal and 5.0% for the 2012–13 fiscal years. Indian rupee hit an all time low of 68.80 against the US dollar on 28 August 2013, which further impacted the growth of the Indian economy. Unavailability of land in the urban areas and the delay in securing government approvals stretched project outlays, undermining investor sentiment in the country. A prolonged global slowdown and a sharp deceleration in the Indian economy have been at the root of their misery over the last few years. High inflation, along with steady rise in food prices, rising interest rates and currency volatility has reduced margins of the companies and has impacted the profitability. Unfair, may be yes, but then that is the occupational hazard of any CEO in modern India. According to Moody's the Economic Growth Rate of India would be 5.5% in 2014-15.But there has been hotels which has come up with optimization of existing resources to generate added revenues in times of slow down. The purpose of the paper is to present a short over view of the current Indian hotel industry and highlight the challenges facing the industry .Based on this perspective, the data is collected and after analyzing the data an attempt has been made to propose different unconventional strategies based on the minor operated departments of the hotels, which will be useful for the smooth functioning of the hotel industry, during the slowdown. The companies need to count every resource they own and align their every resource to be successful.

Unconventional strategies for the Indian hotel industry during the slow down and its impact on value chain analysis