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The strategies of oligopoly firms usually pull high sales since price rigidity is the watch word, while none price strategies such as advertisement, marketing, personal selling, distribution, branding and club card with constant. While, the rivalry depends on price elasticity of demand with the gradient lied in kinked demand graph in the work. And the threat of entry usually high in the UK grocery market with Tesco firm possessing high opportunity in the industry over rivals.

The Conquering Strategies of Oligopoly Firms. A review on entry Strategies of Tesco Company Plc in the UK and beyond