English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The generation a consumer was born into, defines their attitudes and experiences, which plays a great role in their buying behaviour. Although individuals have distinct characteristics, researchers are trying to identify commonbehaviours and attitudes within the generational groups. The main objective of this paper is to understand and highlight the challenges created by demographic trends to the Indian retailers. Population dynamics have always been constantly changing and the world's population is expected to cross 9 billion by 2050. This paper analyses the enormous challenges to the retailers posed by changing demographics and how they need to be prepared to face them and to convert them into business opportunities. Demography is the study of population size, growth and age structure and the forces that lead to population change namely, fertility, mortality, migration etc. The world"s population has risen from two billion in 1930 to around seven billion currently. It is expected to grow to 9 billion by 2050 and to 14 billion by 2100. The population in India is 1.21 billion(2011 census) and is expected to grow to 1.6 billion by 2050. By 2050, it has been estimated that 86% of the world population will be in less developed countries. The majority of the future population growth is likely to occur in cities especially in Asia, Africa and Latin America. It has been estimated that over 60% of the world population will be in urban areas within the next 25 years.India has more than 50% of its population below the age of25 and more than 65% below the age of 35. The average age of an Indian is expected to be 29 by 2020. II. Objective of the study and Methodology The objective of the study is to analyse the demographic changes and the changing consumer base and its impact on the Indian retailer. This paper is based on case studies, statistical data, analytical and logical understanding of various journals, research papers, books, newspaper and the internet.

Changing Demographics and the Challenges to Indian Retailers