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This research aimed to test and analyze empirically the influence of the owner’s personality on their business strategy orientation and on the enterprise performance either directly or indirectly. The hypothesis test was conducted using the empirical data obtained through questionnaires from 365 owners of the small scale firms. The hypothesis test used the Structural Equation Modeling (SEM) and the result found was that the owners’ personalities had significantly influenced the small firms’ strategy orientations, the business orientation, and the owners’ personality; that the business strategy had a dominat impact on the performance of their small enterprises. The theoretical implication gained in this study was that the finding had shown a correlation between the owners’ personality, the business strategy orientation, and their impact on the performance of their small enterprises. The practical implication of this research suggests that in order to improve the performance of the small enterprises, training which can meet the personality of the owners of the small enterprises should be conducted.

The Influences of the Performance of the Owner’s Business And Personality-Based Small and Medium Enterprises: A Study on SME’s in Sengkang Regency