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Executive Summary: Information and data are the tools needed to navigate today are increasingly complex and globally linked marketplace. Productivity is an important economic factor which has a key role in evaluating the economic growth. It is identified as the foundation for economic prosperity, a prerequisite for national development and also an important indicator of organizational competitiveness (Dedrick et al., 2003). Most countries, particularly rural populations, have largely been left out of the information revolution, given the absence of basic infrastructure, high costs of Internet Technology deployment, unfamiliarity with Internet Technology, dominance of the English language in Internet content and indeed – lack of demonstrated benefit from Internet Technology to address ground-level development challenges. These barriers pose even greater problems for women, who lack opportunities for training in computer skills. The general objective of the study was to assess the role of internet technologies on marketing of women led CBO products. Specifically, to examine the use of internet technology on marketing of women led products, to establish the impediments towards the use of internet technology on marketing of Women led products, to investigate the achievements of internet technology marketing in enhancing performance of women-led projects. . It was a descriptive survey study. The target population comprised all the women led CBO’s registered within Kisumu Municipality and have their products at jubilee marketing, the respondents being chief executive officers and other members of the CBOs’ who were selected randomly. Primary data was collected through interview schedules administered to members, and semi structured questionnaire administered to group members. Group documents were used to collect secondary data. Data was analyzed using both quantitative and qualitative methods. Qualitative data was used to analyze content analysis. Key words; internet technology, women, productivity, performance

Role of Internet Technology on Marketing of Women led Products. Case of Jubilee Market, Kisumu, Kenya