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Consumer Buying Behaviour is of utmost importance with the increasing value being given to the consumers and their needs. Branding is one such aspect which also effects the consumers buying behavior thus also influencing the opinions and perceptions of the consumers. Marketing has become more of a customer oriented activity. This customer orientation has given rise to increased value being given to the brand strategies which would satisfy the consumers by providing the brand that they desire for Brand is thus the link between the business and its consumers. A business might get the patent rights for the brand but the consumers are the one who will define the brand by experiencing it. Marketing problem enhancing from the consumers’ behaviour has a greater degree of similarity behavioural problems relating to the consumer durables. The consumer behaviour in relating to consumer durables is strongly affected by some economic, social, cultural and psychological factors; the present research has been selected for an intensive empirical survey of the various factors influencing the buyer’s behaviour on consumer durables Being the study explainatory as well as descriptive in nature, findings have been made through survey analysis which consisted of 200 consumers in the market. The questionnaire is designed to know about the Impact of Branding strategies on Consumer buying behavior as far as the FMCD industry is concerned.. Findings have also been made theoretical in to provide an in-depth analysis into the way different consumers’ decision-making processes is affected by the branding strategies. It has been found that a n effective branding strategy leaves a lasting impression in the minds of the consumer and helping them to make the correct choice.

“Impact of Branding Strategies on Consumer Buying Behavior in FMCD Industry”