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The concept of marketing is going throughout the orientation is providing the organization a much better understanding for their competitors, customers and practices of business. This paper is exploring the relationship between the business performance and the market orientation in the variety of small sized banking organizations. The major focus of this study is to explore the concept of marketing in the small sized banking organizations. This study is also examining the level of the orientation in the market with the relationship of organization culture and its size.

An Empirical Investigation into Organization Culture and Size Impact on Marketing Concept Implementation