English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The consumer psychology is a very complex phenomenon, which changes from time to time, and depends on fast changing applications of science &technology and ever fascinating management skills. The present research paper highlights the key factors in retailing world that play an important role in influencing the perceptual processing of the buyers’ black box in selecting the retail store and retail brands. The changes in the perceptions about store brands and retail store may influence the purchase attitude of shoppers .These variables are studied extensively in order to assess their role in changing the purchase behavior of the store brand consumers.The study focuses on what-if analysis exclusively in analyzing the black box phenomena.

iosr journal of business and management

The Impact of Conditional Determinants of Purchase Attitude of Store Brands in Food and Grocery in Indian Retailing-An Empirical Study in Twin Cities of Hyderabad