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The purpose of this paper is to provide a conceptual analysis of group culture and work behavior in the health tourism hospitals. This paper applies social information processing theory to propose the research framework of group culture and work behavior. Our conceptual analysis suggests that individuals who work in an organization with group culture are more likely to engage in excellent work behavior whereas individuals who work in an organization without group culture are less likely to engage in excellent work behavior. Given that work behavior has become an important topic in the health tourism hospitals; this paper proposes a theoretical framework to serve as a basis for future research and also offers practical implications to the

Towards Excellent Work Behavior In The Health Tourism Hospitals In Malaysia