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Today is the world of a single click magic. What that magic is? The reply is concealed in technology i.e. INTERNET. Online commerce is now serving the marketers to amplify their business and profits. The e marketers are using diverse strategies to catch the attention of the customers to put up the products for online sale. Online shopping is the product of information technology and in this fast moving world online shopping websites are the demand of the customers. The customers are linked globally through the internet means. The growing number of customers procure product online because of multiplicity of products, time and place convenience which leads the online businesses to create more money. Here in this study, online shopping sites are carefully taken to the compare the profits, total assets and liabilities of emerging online shopping sites Amazon or E Bay to access the shooting profits of these websites.

Online Shopping - A Fast Income Generating Business: Valuation of Internet based Companies