English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The Paper presents the results of a survey done on the workforce in a small town of Uttarakhand, India. The case is unique because the workforce is not willing to move up the ladder of hierarchy even after numerous attempts by the Managements of the organizations to motivate them. The government policy when establishing the industrial unit of Selaqui, had envisaged a robust growth of the region, however the actual growth has not been in line with what was planned. In addition to other reasons for the mismatch in growth, the human factor of non-availability of motivated work-force has come out as a dominant reason. The study was conducted across 19 organizations with special focus on 192 workers in 2 units in the Industrial town of Selaqui. The emphasis was to understand the cultural and social background of the 192 workers and their feeling of un-willingness to move up the ladder. An attempt was made to understand the reasons for their decision and the underlying factors and people influencing their decisions. In the conclusion the authors after speaking to the prominent personalities of the region concluded that Government, Education Institutions and the

Social and Cultural Factors influence Motivation – Employees in a small town of Uttarakhand, India