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The objective of research is to analyze the influence of Relationship Closeness, Service Quality and Religiosity through Trust, Word of Mouth, and Attitude on Interest to Saving at Baitul Maal Wat Tamwil in The Province of Yogyakarta Special Region. There are 210 customers of Baitul Maal Wat Tamwil taken as the sample through accidental sampling technique. Data analysis method uses Structural Equation Modeling (SEM). Result of data analysis indicates that Relationship Closeness influences Trust, Attitude and Word of Mouth. In addition, Trust, Word of Mouth and Religiosity have influenced Attitude. Moreover, Trust and Religiosity influence Interest to Saving at Baitul Maal Wat Tamwi. Furthermore, Attitude influences Interest to Saving. Meanwhile, Service Quality has no significant relationship with Word of Mouth and Attitude of customers. It is suggested that the management shall use market share strategy with high Religiosity and build

iosr journal of business and management

The Influence of Relationship Closeness, Service Quality and Religiosity on Interest to Saving Through Trust, Word Of Mouth and Attitude The Study at Baitul Maal Wat Tamwil In The Province Of Yogyakarta Special Region, Indonesia