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This study aims at examining the perception of local community toward the incentive system which was applied in the tourism industry in Linow Lake. The results of the study show that Linow Lake is a natural tourism object which is potential to be developed to support local government revenue and local community welfare. Linow Lake is a geological phenomenon having high natural resources and biodiversity thus; its development needs to consider the nature preservation aspects. The local government has developed an incentive system in order to accelerate sustainable tourism at Linow Lake. However, local community feels that the system does not run well. The local people think that non-physical aspects, such as management, need to be improved more professionally. In addition, intensive training and education related to the management of tourism objects, like Linow Lake, is indispensable.

Local community perception toward the incentive system in the sustainable tourism quality development at Linow Lake, North Sulawesi