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The study is aimedat procuring optimalsolutions to challenges faced in the physical distribution system of consumer goods in Nigeria context also the need to minimize cost especially in Physical distribution is inevitable as increased cost of transport and poor transport infrastructure imposes strain on the physical distribution system. The researcher applied network optimization models to develop optimal solutions to real life problems in physical distribution system. Using questionnaires the researcher was able to explain how various service variables influence the service level.The researcher identified trends in warehousing operations, the nature of the relationship between physical flow and distribution cost and how various service variables influenced the service level. Afterwards, he recommended ways to benefit from these opportunitiesand steps to take to cub the impact of its challenges of the physical distribution system.

Optimization of Physical Distribution of Consumer Goods in Nigeria: A Case Study of Unilever. Nigeria Plc (South-East Region).