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Mobile banking services is a relatively new banking services. This study aims to look customer acceptance of mobile banking services in Makassar and the influencing factors using the Technology Acceptance Model (TAM) framework. The design of this study is causal and descriptive with sample of 180 customers selected by convenience and accidental sampling. Data were collected through structured interviews with a questionnaire. The results showed that (1) Perceived Ease of Use significantly influence Perceived Usefulness; (2) Perceived Ease of Use significantly influence Intention to use and (3) Perceived of Usefulness significantly influence intention to use. The research concluded that to increase customer acceptance or adoption of mobile banking services, the banks should pay attention to and highlight factors Perceived Usefulness and Perceived Ease of Use.

Acceptance of Mobile Banking Services in Makassar: A Technology Acceptance Model (TAM) Approach