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The purpose of this case study is to explore the employees' motivational practices in the Afroze Textile Industries, Karachi, Pakistan. This case study consists of primary and secondary sources of data via structured interviews, questionnaires, research articles , books and reports. In this research, convenient sampling style has been adopted with sample size of 50 respondents from middle and top level of employees. The result shows that t he employees of the Afroze Textile Industries are not satisfied with motivational practices adopted by the company. More than 70% employees think that only financial rewards are the main source of motivation. Just 10% employees are satisfied with the current performance appraisal system and they have fear of job security. Majority of employees are not involved in the decision making process. The finding also explores that more than 90% employees are happy with their co-workers' behavior and 80% are satisfied with health and safety measures adopted by the management which is a good sign. This case study will help the management of the Afroze Textile Industries to know the motivation level of their employees and best motivational practices thinking by the emp loyees to get the maximum output. For future research, it is recommended to increase the sample size and include other textile companies for better findings.

Determinants of Employee Motivation - A Case Study of Afroze Textile Industries Limited, Karachi, Pakistan